How Marketing Gifts for Clients can significantly impact your business + 3 real-world use cases.
You can never have too many strategies for creative, effective marketing, especially in the competitive corporate world (and not to mention the age of digital advertising).
But among all the marketing tactics a company could use, one stands out as the most tangible and memorable- merch! Or more specifically, marketing gifts for clients.
According to the American Marketing Association, 89% of all consumers in 2017 had been gifted or received a promotional product within 6 months. To put it in classic marketing terms, those consumers all act as walking billboards for the companies that sent them. Plus, those consumers had tangible, memorabilia of the brands that sent them.
Not only is “merch” great for promoting your business, but it’s a great way to directly market to specific clients and build rapport with them by sending marketing gifts to clients.
Who sends marketing gifts to their clients?
We work with clients to create gifts for a wide range of marketing campaigns! From building brand awareness to launching a new set of brand values, or letting current clients know about new programs launching- the use cases for marketing gifts for clients are almost endless!
Let’s take a look at some of our favorite marketing gifts for clients that we’ve created campaigns for…
Marketing Gifts for Clients to Increase Brand Awareness and Enrollment Numbers
The goal of this campaign was to increase brand awareness and up Gympass policy enrollment numbers for large organizations as part of their healthcare plans. So we sent marketing gifts directly to HR managers.
Under the theme, “Treat Yo’ Self,” the marketing gift included self-care items like a candlefish candle tine, branded que water bottles, a branded luggage tag, Pinch Provisions Gym Kit, and cookies for a sweet treat!
Our client received great feedback from the gifts and saw an increase in enrollment from the year before. Talk about effective marketing!
Corporate Gift Boxes to Thank Clients for their Insights
We designed 3 separate marketing gifts for Simpplr to send to their clients who opted to connect with their marketing team, for Simpplr to gain insight into what their clients’ needs are.
We designed 3 different themes to fit different client “personas.”
- A coffee-themed gift box featuring one of our team favorites- Methodical Coffee
- An “executive” themed box with a branded notebook and wooden water bottle
- A candle-themed gift box, which seemed to fit a wide range of recipients.
One of our favorite features of this campaign was that the Simpplr Marketing team utilized our custom client portals to have recipients send their shipping information directly to us! This allowed the recipient to know they were receiving a gift right after their meeting (so fun and gratifying!), and it simplified the address-gathering process for the team.
We offer these portals at no additional cost to all of our clients, so please reach out if you are interested in setting up your own!
Custom-Branded PR Boxes for Your Next Product Launch
When the team at Guga Food’s marketing firm started looking at designing and managing fulfillment of PR boxes for their upcoming spice launch, they decided to partner with us to ensure everything went off without a hitch.
These PR boxes were packaged in custom-branded wooden boxes with additional branding on the tags, cards, stickers, and basically everywhere available!
Our team shipped each gift individually to influencers who were able to use the newly launched spice (along with the Meater meat thermometers- another one of our repeat favs) and share images of their gifts on their platforms.
Discover the Power of Marketing Gifts for Clients and Connect with Box+Wood Gift Company Today
Are you convinced yet of the power of marketing gifts for clients?
We sure are big believers in them!
If you’re ready to start sending your marketing gifts to clients, we have you covered! Follow the link below to connect with our team, or reach us directly at hello@boxwoodgift.com.
